As to the last item mentioned under "Increasing Perceived Value", understand that it's human nature to try to grab hold of a "conceptual comfort zone." That means that we try to get a handle on an identity for ourselves.

Whether you are homeless, an engineer, a self-sufficient person, a mechanic, a Mother, a free spirit, a macho man, politically correct, know-it-all, a football fanatic, a health-food nut, a hard worker, a jogger, a busy person, a helpful person, a direct person, a resourceful person, a fun person, a suspicious person, a nice person, a fun-to-be-with person, a snappy dresser, a slob, an impatient person, an organized person, a holier-than-thou person, a what's-happening person, a sympathetic person, or an idol-worshipping person, all these identities help us to have a sense of place and/or significance. We all want to know who we are (security) and why we are (significance).

Products and services that reinforce our identity and significance strengthen those two aspects of human nature. The third important aspect is approval. Approval is usually achieved by like-minded "identification" people. We get security by constantly reinforcing our significance. We get that from outside confirmation towards us. Or, we can get that by buying more products that reinforce that self-image. Perceived value comes from describing the mental and emotional benefits of your product or service. That's what people buy - identify these benefits and pile it on!