Everyone tells you to find a niche, which is fine, but what niche and how?

Starting at the beginning, you develop your niche based on a few factors including: 1) what you are interested in, and 2) what might be interesting to others. Obviously, there are others, but these two factors cover a lot of ground.

Recently, I've been paying particular attention to keywords - not just the ones I've used on my website, but those being searched for in the major search engines.

Mike's Marketing Tools is a good place to begin since he offers three basic needs right at my fingertips - one of these being my ability to easily check and see what search terms are currently (and in the past) popular.

For example, there were 513 searches for the keywords "1962 World's Fair."

So what could a person do with this you ask? Tsk, tsk... where's your imagination?! Say you're interested in Fairs Around the World. You create your website, scour the net for input and content (NO stealing!), and put up your website.

Then, you go back out onto the web and search down similar/complimentary websites to your own.

You email them or call them and begin communication on the benefits of partnering up.

Suddenly, 1200 people are searching for the "1962 World's Fair," and you're one of the ones they come to for information.

So, is there money in such a site? Frankly, who knows...' But imagine if you extended yourself and located gift items or ebooks or services related to "Fairs Around the World." If they like what they see, people DO buy online.

My point? Maybe too many of us are thinking "marketing" when we need to be thinking "World's Fair."

You'd still have to advertise your website, create your mailing lists, contact them, etc., but you're not trying to push the latest ebook on a bitty part of the internet world - many already familiar with, and may have, that very same ebook.

Get creative! Make a habit of checking keywords until the right idea for the right thing strikes YOU!