"Match maker.. Match maker.. Make me a match. And pay me commission too!"

This is the tune that thousands of income-seekers are working to while using a new technology known as 'Customer Reciprocation'.

The work from home revolution is well and truly here. Primarily drawing on affiliate marketing as the main source of income, business opportunity seekers, website owners, and the new revolution of work from home mums are competing aggressively to boost customer acquisition. Unfortunately, list building, link building, blogging and marketing can seriously eat into the free time of any goal driven enthusiast. And that's without even going down the road of search engine optimisation and all the necessary keyword research that requires constant updating.

With these imposing forces, it's no wonder many soon throw in the towel. The dream of passive income proving to be somewhat harder than the fancy sales copies purported.

This is where Customer Reciprocation is lighting the path for many lost affiliates. Customer Reciprocation ensures you receive a customer in return whenever you purchase online. Every time you purchase something you're some merchant's customer. Using Customer Reciprocation, you can be "Matched" with an affiliate of that merchant. In return, someone with a purchase intention for a merchant that you are affiliated with, will purchase through you. It's a sensible win-win scenario. This match making service can be facilitated by a "Customer Acquisition Exchange", do a search in your favorite search engine to find one that suits your needs.

Customer Reciprocation lends itself to any form of referral or associate income business. Whether you're into multi level marketing MLM, an online store merchant, an affiliate marketer, an ezine newsletter owner, Webmaster or Internet entrepreneur, there are real benefits to be derived.

Exchanges that connect people are not uncommon on the Internet. Many successful businesses base their service models on reciprocation. Just like online dating, auctions, link exchanges, and affiliate networks, the value of Customer Acquisition Exchanges reside in the community of loyal and active members. For every new member that joins, the value to all grows exponentially. This is why these reciprocation services often grow rapidly with the viral effect of word-of-mouth spreading quickly.

In summary, there is plenty of hope for anyone wanting to make an income online. Working from home is certainly achievable, and for those who are willing to try new customer acquisition vehicles, the rewards can be plenty.

Copyright 2005 Michael Lever