Affiliates who rely solely upon search engines or links to deliver their audience are only considering half the picture. Press releases sent to appropriate media are likely to bring you site visitors you havent reached in other ways.

But what should your release highlight? An announcement, a new product, additions or changes to management, new partners, site features or products. Maybe an amazing piece of advice that turned up in a blog and how it changed the sites of many of your visitors.

Once youve decided upon the topic, follow these guidelines: Type in a word processing program, but convert it to PDF for distribution Use your company stationery

Center the words, News Release at the top

Center the Headline in bold type, larger than the body text, which should be 10 or 12 pt.

Note the press contacts name, address, email and telephone numbers Begin the body text with For Immediate Release of For Release on___

Include the date

Paragraph one: The big idea or announcement in a couple of sentences. If it sounds like an advertisement, and you cant make it into bonafide news, stop here and wait until you do have news.

Paragraph two: Details related to paragraph one, including the benefit or good news

Paragraph three: Additional details if you need them. Its better to be succinct than too detailed.

Paragraph 4: Information about the company and the website

The end, signified by ###

Most news releases can be sent online to targeted publications, sites and online wire services.